Using direct mail marketing is really an effective way to advertise your business. Whether it is offline or online, direct mail has been a great way to communicate with your customers and prospective clients.
Sending out e-mails is an effective way of informing people about your business. If you are wondering on how you can come up with a more efficient way of using and sending e-mail newsletters to your prospects then this article might give you some online marketing tips:
Collect e-mails. Making sure that you have an e-mail field on your website is a great way to start your marketing plan. This is where they can simply type in their e-mails and click submit whenever they want to request more information regarding your site. You can also use descriptive words like “Click Here”, “Submit Now”, “Get More Information”, “Subscribe Now”, etc. that will encourage readers to keep on browsing your site. It is also important to include your own business e-mail address so visitors would know where to reach you if they have further questions or queries. Having an e-mail field on each page of your site is one way of opening the lines of communication between you and your customers.
Respond to e-mails right away. Having the time for checking and responding to e-mails is a good way of showing your customers that they are important to you. Remember not to open an e-mail if you don’t have any plans of answering them. Have a schedule for this task.
From who? Always put your company name in the “from” field of your e-mail. How will your recipients know that the e-mail is from you if you won’t include it in your letter? Keep in mind that you are aiming for your customers’ recognition.
HTML or text? The use of HTML codes is not really a problem. But be careful in using complicated ones that has too many files and images. Downloading time for these complicated HTML codes usually takes long that might irritate your customers especially if they are really in a hurry. Also, some e-mails block HTML versions. So it is better if you’re using text only. Just make sure that if you are just using text, the links and shortcut links to the appropriate web pages you direct them are all included in your e-mail. Links that are not properly working can be annoying to your customers for they will think that you did that intentionally so you’ll have to double-check them.
Which Browser? There are lots of different browsers and e-mail client that your recipients are using to open your e-mail newsletters. They can either use browsers such as Internet Explorer, Firefox, Opera, etc. And there are a few e-mail clients out there as well (Outlook, Lotus Notes, Gmail, Yahoo!). That’s why it is your responsibility to make sure that all your links will work once they open their e-mails regardless of the tools or browsers they’ll use.
Know their preferences. One of the things you should bear in mind is giving importance to what your customers would like. You must ask them of what they think is more convenient for them to receive and read their e-mails. Would they like a daily, a weekly or a monthly update? Which is more convenient for them, a newsletter with an HTML or plain text formatting? Giving them choices is one way of showing them that their preferences are your #1 priority. Providing check boxes that they’ll just have to tick will make it easier for them answer your questions. Make sure that all these chosen preferences would be granted or followed.
Proofread e-mails. Once you have finished making your e-mails, check it again to make sure there are no typographical or grammatical errors. It is very unprofessional if you’ll send an e-mail with lots of errors.
Additional Features. It will be great if you will provide a link that your customers can simply click when they suddenly decide to forward the e-mails to others. It is also important to provide a Print option to make it more convenient for the user to just print the mail whenever they want to.
There should also be a subscription button in all your e-mails to give the new recipients an easier way to subscribe to your site. In addition to this, when there is a subscription link, there should also be an unsubscribe link. It is a good way of assuring your customers that they can easily unsubscribe at any time to your e-mail newsletters if they want to.